Together with the Jidvei team, we organized within the Kooperativa 2.0 agency the project called #ProvocareaJidvei, a campaign to promote the launch of the online store shop.jidvei.ro, where brand lovers can order wines from the exclusive Mysterium and Owner’s Choice collections.
We started from the idea that on shop.jidvei.ro there are only 8 wines of the Jidvei brand, those that are part of the two exclusive ranges Thus, we invited 8 bloggers on a 3-day trip to Bethlen-Haller Castle in Alba Iulia County. I gave everyone a wine from Jidvei’s online store and challenged them to promote it in the social media they are active in.
Before doing so, the 8 bloggers participated in a copywriting workshop (supported by Cristian China-Birta), photography (supported by Cristian Șuțu) and video (supported by Ionela Năstase).
The 8 bloggers applied in promoting the wines from the Jidvei online store the valuable information obtained following the 3 trainings they were present at.
In addition to the social media workshops organized at the castle, the invited bloggers also had walks in the vineyard of the Jidvei company, visits to the winery and exclusive tasting events of the assortments from the Jidvei collections.
The main objective of the #ProvocareaJidvei campaign was for as many people as possible to find out about the launch of the online store shop.jidvei.ro, an aspect that was successfully fulfilled, given that the campaign resulted in over 360 social media posts about Jidvei’s brand, 15 blog posts and a series of videos made by guests.