What can we do for you
- Campaigns with social media influencers
- Advice on choosing influencers
- Intermediating the relationship with influencers
- Monitoring the campaigns carried out with influencers
- Reporting based on campaigns with influencers
Promoting through influencers is an effective way to reach cohesive communities with your messages, through broadcasters that these communities trust.
Why invest in an influencer campaign?
The decision to invest in a campaign with influencers always starts with your communication goals. If among the goals we find awareness or attraction of leads, then an influencer campaign might be right for you.
Influencers are those people who have built around the personal brand a community of people with the same passions as theirs and who trust the messages they convey. For this reason, materials written by influencers to their communities come with more confidence, compared to materials transmitted by a brand to a new audience.
Moreover, through influencers you can reach communities that you know are passionate about certain activities or are interested in certain categories of products.
10 advantages of an influencer marketing campaign
- 1️⃣ Brand Awareness – promoting through influencers increases the recognition of your brand or products to the public who might be interested in them;
- 2️⃣ SEO – search engine optimization. Help your site appear among the top search engine results for certain keywords;
- 3️⃣ New audience on the site – generating traffic on the site, from an audience already informed about your products or services;
- 4️⃣ Growing communities on the brand's social accounts – an influencer campaign or a celebrity endorsement campaign could increase the number of Likes on your Facebook page or the number of followers on Instagram;
- 5️⃣ Attracting leads – whether we are talking about gathering email addresses in a database, or you need potential customers to contact you to find out more about your services, an influencer campaign could achieve these goals;
- 6️⃣ Testimonials – if the campaign will publish articles on blogs, there will be in Google materials that talk about your brand, coming from external sources, so they will take the place of testimonials;
- 7️⃣ Transfer of trust through association with the brand – the fact that influencers have chosen to work with you is an added confidence in the eyes of those in their community;
- 8️⃣ Prevention – if negative messages about you appear in the future, those messages are less likely to appear on the first page of results, if that page is already occupied with positive articles from bloggers with a good rank in search engines;
- 9️⃣ Premium content generated by the influencers involved in the campaign, which you can then distribute on your social channels;
- 🔟 Market study – you can find out what blog readers think about your products.
