{"id":10905,"date":"2020-10-06T16:50:18","date_gmt":"2020-10-06T13:50:18","guid":{"rendered":"https:\/\/new.kooperativa.ro\/case-studies\/"},"modified":"2020-10-13T23:32:34","modified_gmt":"2020-10-13T20:32:34","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/kooperativa.ro\/en\/case-studies\/","title":{"rendered":"Case studies"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Case studies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n
<\/div>\n

#DrumulLaptelui (#Milk’sWay)<\/h3>\n
\n
\"\"

Client: <\/span>Danone Romania<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Presentation of the circuit through which the milk leaves the farm and finally reaches the store shelf (in the context of the aflatoxin scandal)<\/p><\/div>\n

\"\"

Rezultate: <\/span>44 bloggers wrote about the campaign, with 59 posts. And according to Zelist, the campaign had an estimated viewership of 270,000 impressions and 140,000 potential visitors.<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

#Sun\u0103UnBlogger<\/h3>\n
\n
\"\"

Client: <\/span>CGS Rom\u00e2nia<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Building an online communication campaign through which to reach a large number of young people<\/p><\/div>\n

\"\"

Rezultate: <\/span>30 blog posts, reach of +250,000 people, over 1,000 ebook downloads and 234 calls taken by the 10 bloggers in 2 hours<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

Chivas Sound of Business<\/h3>\n
\n
\"\"

Client: <\/span>Chivas Romania<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Placing Chivas Regal as a promoter and supporter of businesses with a social impact and promoting the association between the Chivas brand and the music industry<\/p><\/div>\n

\"\"

Rezultate: <\/span>40 articles among bloggers and influencers and a reach of ~ 1,500,000 people<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

#\u0218coalaFlanco (#FlancoSchool)<\/h3>\n
\n
\"\"

Client: <\/span>Flanco Rom\u00e2nia<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Positioning Flanco as a brand that contributes to the continuous education and information of customers, thus declining the brand's slogan, \"Always beyond expectations\".<\/p><\/div>\n

\"\"

Rezultate: <\/span>470 mentions of the hashtag #\u0218coalaFlanco, over 200 articles on blogs and sites and a reach of 1,160,000 people<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

Thermal Carolimeter<\/h3>\n
\n
\"\"

Client: <\/span>Caroli<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Communicate through a blog campaign both the novelty of the label and its explanation.<\/p><\/div>\n

\"\"

Rezultate: <\/span>Over 320 uses of the hashtag #mancarecunotificare, 170 articles and reach of over 600,000 people<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

Jidvei’s challenge<\/h3>\n
\n
\"\"

Client: <\/span>Jidvei<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Promoting the launch of the online store shop.jidvei.ro<\/p><\/div>\n

\"\"

Rezultate: <\/span>Over 360 social media posts about Jidvei's brand, 15 blog posts and a series of guest videos<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

Codecool – PPC Services<\/h3>\n
\n
\"\"

Client: <\/span>Codecool<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Obtaining leads (students enrolled in courses) and increasing the brand's notoriety on the Romanian market<\/p><\/div>\n

\"\"

Rezultate: <\/span>Over 10% conversion rate on Facebook Ads, over 3000 soft leads from promotion channels and over 40,000 users on the site<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

Hello Holidays – PPC Services<\/h3>\n
\n
\"\"

Client: <\/span>Hello Holidays<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Increasing the number of reservations and requests for quotation; increasing brand awareness<\/p><\/div>\n

\"\"

Rezultate: <\/span>Over 3,000% ROAS on Facebook Ads, over 40% more sessions on the website Y.O.Y. and over 6,500 new fans on the Facebook page<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

VOX Rom\u00e2nia – Social Media Services<\/h3>\n
\n
\"\"

Client: <\/span>VOX Rom\u00e2nia<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Increasing the awareness of the VOX brand on the Romanian market<\/p><\/div>\n

\"\"

Rezultate: <\/span>~33,000 likes per page, ~1,300,000 people reached the ads and a total of ~91,000 people who interacted with the campaigns<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

Ricola – Social Media Services<\/h3>\n
\n
\"\"

Client: <\/span>Ricola<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Increasing notoriety<\/p><\/div>\n

\"\"

Rezultate: <\/span>~6,313,000 people reached the campaigns, ~283,000 people who interacted with the campaigns and ~11,400 new likes per page<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n \n \n

<\/div>\n

Veranda Mall – Integrated Services<\/h3>\n
\n
\"\"

Client: <\/span>Veranda Mall<\/p><\/div>\n

\"\"

Obiectiv: <\/span>Increasing the Facebook page and strengthening the relationship with current fans; increasing the number of participants in physical events organized in the mall; increase site traffic<\/p><\/div>\n

\"\"

Rezultate: <\/span>Over 14,000 new fans on the Facebook page, over 1,100 registrations on the site for physically organized events and an increase of over 140% on the website Y.O.Y.<\/p><\/div>\n <\/div>\n

\n \"\"\n

Cite\u0219te tot studiul de caz<\/p>\n <\/div>\n <\/a>\n <\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Case studies<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10905","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/kooperativa.ro\/en\/wp-json\/wp\/v2\/pages\/10905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kooperativa.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kooperativa.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kooperativa.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kooperativa.ro\/en\/wp-json\/wp\/v2\/comments?post=10905"}],"version-history":[{"count":6,"href":"https:\/\/kooperativa.ro\/en\/wp-json\/wp\/v2\/pages\/10905\/revisions"}],"predecessor-version":[{"id":10911,"href":"https:\/\/kooperativa.ro\/en\/wp-json\/wp\/v2\/pages\/10905\/revisions\/10911"}],"wp:attachment":[{"href":"https:\/\/kooperativa.ro\/en\/wp-json\/wp\/v2\/media?parent=10905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}