Project description
Veranda Mall is a local shopping center in eastern Bucharest. It was opened in 2016 and wants to become a space for relaxation and daily commercial activities for the inhabitants who live near it, expanding little by little from year to year.
Objectives
Increasing the Facebook page and strengthening the relationship with current fans; increasing the number of participants in physical events organized in the mall; increase site traffic
Services
Manage and optimize PPC campaigns (Google Ads and Facebook Ads)
Strategy
First of all, the strategy focused a lot on transforming cold audiences into warm audiences, and later on their loyalty. We broadly targeted people around the mall, convincing them to enter the Veranda community using specific messages, and later we kept them close to us through constant communication and campaigns promoted only to them (custom and remarketing audiences) . In the long run, we noticed an increase in interactions and registrations for events organized by our partner, as well as an increase in the volume of keyword searches relevant to the mall. This was possible by optimizing campaigns especially at the level of reach and brand awareness for cold audiences and at the level of conversions and interactions for warm audiences – a principle applied to both Facebook Ads and Google Ads.
Results (after 8 months of activity)
- +14,000 new fans on the Facebook page
- +1,100 registrations on the site for physically organized events
- + 140% Y.O.Y. increase in traffic on the website
