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Digital Marketing Agency for Romanian Market | Social Media, PR, PPC & Influencer Marketing

Digital Marketing Agency for Romanian Market
Social Media, PR, PPC & Influencer Marketing

#DrumulLaptelui (#Milk’sWay)

#DrumulLaptelui (#Milk’sWay)

Client: Danone Romania
Objective: Presentation of the circuit through which the milk leaves the farm and finally reaches the store shelf (in the context of the aflatoxin scandal)
Results: 44 bloggers wrote about the campaign, with 59 posts. And according to Zelist, the campaign had an estimated viewership of 270,000 impressions and 140,000 potential visitors.

We did a contest to identify bloggers who want to walk the Milk’s Way. 44 bloggers expressed their desire to be part of the campaign.

We made 3 teams, consisting of 3 bloggers each (a farmer, a transporter and a quality controller), who were challenged to write their experience. The farmer went to the farm where the milk is harvested, the transporter made his way to the tank with which the milk is transported, and the quality controller checked the milk at the factory.

We organized an event at the Danone factory, where all the teams participated, plus several guest bloggers. The teams received a great blogger to be their team captain and entered the contest, which involved convincing a jury of three other great bloggers that they presented the Milk’s Way best.

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