We did a contest to identify bloggers who want to walk the Milk’s Way. 44 bloggers expressed their desire to be part of the campaign.
We made 3 teams, consisting of 3 bloggers each (a farmer, a transporter and a quality controller), who were challenged to write their experience. The farmer went to the farm where the milk is harvested, the transporter made his way to the tank with which the milk is transported, and the quality controller checked the milk at the factory.
We organized an event at the Danone factory, where all the teams participated, plus several guest bloggers. The teams received a great blogger to be their team captain and entered the contest, which involved convincing a jury of three other great bloggers that they presented the Milk’s Way best.