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Digital Marketing Agency for Romanian Market | Social Media, PR, PPC & Influencer Marketing

Digital Marketing Agency for Romanian Market
Social Media, PR, PPC & Influencer Marketing

Chivas Sound of Business

Chivas Sound of Business

Client: Chivas Romania
Objective: Placing Chivas Regal as a promoter and supporter of businesses with a social impact and promoting the association between the Chivas brand and the music industry
Results: 40 articles among bloggers and influencers and a reach of ~ 1,500,000 people

Chivas Regal is one of the oldest and most famous whiskey brands in the world. Founded in 1801 in Scotland, Chivas Regal is sold today in over 200 countries around the world and is part of the French concern Pernod Ricard.

One of the objectives of Chivas Regal is to be close to entrepreneurs, which is why it initiates campaigns and associates itself with events that create a bridge between entrepreneurs at the beginning of the road and those with experience in the field, thus building a field of more professional business.

Together with the communication agency Fantazia PR, we looked for a way to promote the brand’s values on the occasion of the partnership between Chivas Regal and Mastering the Music Business, the first international conference in Romania dedicated to the music industry.

The main objective was to communicate the fact that Chivas Regal is a promoter and supporter of businesses with social impact, and as a secondary objective we had the promotion of the association between the Chivas brand and the music industry.

With both objectives in mind, I came up with the idea of creating the first live studio on YouTube dedicated to the Romanian music industry. The show, called Chivas Sound of Business, featured 16 hours of online video streaming over two days with guests coordinating businesses with a social impact in the music industry.

Chivas Sound of Business not only promoted the partnership between Chivas Regal and businesses with a social impact in the music industry, but also gave those at home the opportunity to interact in real time with artists and representatives of the Romanian music industry. from abroad. The Talk Show was conducted in the form of interviews, and questions and curiosities from the audience were answered live.

Being an industry premiere (the first time a live marathon was held on YouTube), the campaign benefited from earned media among bloggers and influencers (40 articles), with an estimated reach of 1,500,000 people in the end.

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